Unify data sources to access all customer data and intelligence​

Plug-in to 1000s of modern or legacy systems and architecture frameworks

Transform mundane tasks into exciting activities that boost engagement and activation.

Embed into any web-based environment

Unlock valuable data and insights to fuel personalized experiences and feed a potent cycle​

Real-Time Client Dashboard

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Empower Your Business with a Flexible, Scalable, and Secure Platform

Our cloud-based, event-driven platform architecture is designed for real-time processing, ensuring seamless capture of both transactional and non-transactional data. With an intuitive business rule builder and an AI-supported decision engine, you can easily tailor solutions to your specific needs to create dynamic and personalized gamification experiences. The platform scales effortlessly, offers accommodating programs, all while maintaining the highest security standards, including ISO27001 certification. Integrate with thousands of popular marketing, loyalty, CRM and other digital tools through configurable API connectors

WayConnecter

Integrate diverse data sources for seamless access to comprehensive customer insights.

WayEngage

Turn routine tasks into engaging activities that drive participation and excitement.

WayProfiler

Leverage data and insights to drive personalized experiences and fuel ongoing growth.

WayConnecter

Connects existing systems and processes data from traditionally non-compatible sources to form an actionable unified database

  • No-code integration - Plugs-in any digital tool through configuration
  • Platform can be used with zero integration through imported datasets
  • Track behaviors within a digital environment (Web, App etc.), clicks, time, responses etc.
  • Client dashboard (see activity performance in real-time)

WayEngage

A built-in event driven business rules engine and engagement toolbox, empowers businesses to create dynamic and personalized gamification experiences

  • Layer multiple gamification mechanics into any marketing activity
  • Growing library of mechanics and elements
  • No feature blocking (full platform capabilities for all solution types)
  • Embed into any web-based tool
  • Responsive to work on any screen & any device
  • Fully customizable to blend seamlessly with your brand
  • Configurable parameters to meet your needs

WayProfiler

Track every, tap, swipe and click from purchases to website visits to gain a deeper understanding of the customer and their preferences

  • Track the progress of transactional and non-transactional events within a digital environment, even if activities are not completed
  • Push profile data back into your marketing tech-stack
  • Scheduled raw data transfer for non-integrated systems

Delivery Options

Microsite

  • Rapidly deployed self-contained websites built for purpose or campaign, configured and managed outside of live environments.

Overlay Widget

  • Added gamified functionality to web-based environment;
  • Progress tracking
  • Countdown timers

Pop-Up

  • Deliver eye catching experiences though various pop-up types:
  • Modal
  • Slide-in
  • Lightbox
  • Exit-intent
  • Scroll-triggered
  • Click-triggered

Embedding

  • Wayfarer components are embedded into any web environment (website/app) providing the most comprehensive experiences

Wanting To Learn More?

Connect with us and explore the possibility of puttingWayfarer’s powerful engagement platform to work.We can help you! Schedule a meeting here:

Book A Meeting