Introducing Wayfarer
About Wayfarer:
Wayfarer is a software and solutions company specializing in helping brands increase audience engagement through the combined use of technology, psychology, gamification, and personalization. We empower consumer serving brands to foster deeper connections with their customers by transforming everyday interactions into compelling and highly engaging experiences - quickly, economically, and effectively.
Our Mission:
To revolutionize consumer engagement capabilities by providing highly compelling solutions and services that drive customer loyalty, increase user retention, and boost overall business performance.
Our Leadership Team
Each has spent their working career building valuable technologies and products, increasing the value of their respective stakeholders. Since 2018, the founders have worked together to help consumer brands around the world to effectively build better relationships with their customers, consumers, employees, and partners.
CEO
Jeff Hoffman
Spent the last 25 years developing and innovating products and services across a wide variety of industries. Highlights include: helping to revolutionize the golf footwear industry, creating game-changing consumer products, holding regional roles for Microsoft’s retail business, China Country Manager for Belkin, developed Corning glass screen protectors for Belkin/Apple and Walmart. Has a proven track record of driving positive change and increasing stakeholder value.
COO & CTO
Marcin Kosciak
Over 20 years in loyalty and gamification, the majority of which was spent with Comarch where he designed and built the loyalty platform (widely used in the airline industry). His expertise and acumen have been pivotal in the way the Wayfarer platform was built to overcome the key pain points most enterprise customers face when onboarding a new technology provider.
Design & Marketing Lead
Dave Deacon
Designing and developing class leading products for some of the worlds biggest brands (P&G, Philips, Wal-Mart) for over 19 years. A multi-disciplined designer, his background and skillset in taking products from idea to customer hands, providing insights into consumer behavior and design thinking.
Wanting To Learn More?
Connect with us and explore the possibility of puttingWayfarer’s powerful engagement platform to work.We can help you! Schedule a meeting here: