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Cloud-based Enterprise Grade Audience Engagement Platform

Powerful technology blending Gamification, Psychology, and Personalization in an Easy-to-Use Solution

Gamification Elements

Gamification Elements

Gamification mechanics are powerful tools for creating engaging and interactive experiences. By incorporating elements like badges, leaderboards, points, levels, quests, and progress bars, you can motivate users to participate, achieve goals, and stay engaged.

Mini-Games

Mini-Games

Mini-games offer a fun and interactive way to break up content and keep users engaged. Whether it`s a brain teaser, an arcade game, or a simulation, mini-games can provide entertainment, education, or a brief break from the main journey.

Reveal Mechanics

Reveal Mechanics

Reveal elements add visual interest and provide a more engaging experience. By using pop-ups, animations, and interactive content, you can celebrate milestones and achievements with your audience.

Quiz & Survey Builder

Quiz & Survey Builder

Our builder lets you easily create custom quizzes and surveys to gather feedback, test knowledge, or collect data. With intuitive UI, diverse question types, and data analysis tools, you can craft assessments tailored to your needs.

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Exceed Goals & KPI’s

Wayfarer users have experienced

Increasing online purchases by

900%

Wayfarer experience completion

90%+

Net Promoter Score

95%

*Statistics based on individual campaign(s) performances and doesnot guarantee exact reflection in future or on-going campaigns.

*Statistics based on individual campaign(s) performances and doesnot guarantee exact reflection in future or on-going campaigns.

Rapid Integration:

Seamlessly connect our platform to your existing systems using no-code configurable API connectors.

Intelligent Automation:

Automate complex game mechanics and rewards using a powerful event-based business rules engine.

Flexible Customization:

Benefit from a vast toolbox of pre-built, fully customizable gamification elements to create unique and engaging experiences.

Data-Driven Insights:

Gain valuable insights into user behavior and performance with advanced event tracking.

Scalability:

Our platform is designed to handle the most demanding workloads, ensuring engagement initiatives can grow as your business scales.

Effortlessly Connect to Existing Systems & Data Sources to Easily Integrate Gamification Into Any Digital Experience

Unlock a rich library of customizable solutions based on proven gamification principles to enhance digital experiences and accelerate time-to-market

WayConnect

Easily connect existing systems and data sources to enable a wider view of the customer profile. Processing data from traditionally non-compatible sources.

WayEngage

Create dynamic and personalized experiences through defined rules, conditions and data. Fully modular gamification components compatible with any web-based environment.

WayProfile

Track every tap, swipe, and click from purchases to website visits to gain a deeper understanding of the customer and their preferences.

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Delivery Options

Microsite

  • Rapidly deployed self-contained websites built for purpose or campaign, configured and managed outside of live environments.

Overlay Widget

  • Added gamified functionality to web-based environment;
  • Progress tracking
  • Countdown timers

Pop-Up

  • Deliver eye catching experiences though various pop-up types:
  • Modal
  • Slide-in
  • Lightbox
  • Exit-intent
  • Scroll-triggered
  • Click-triggered

Embedding

  • Wayfarer components are embedded into any web environment (website/app) providing the most comprehensive experiences

Wayfarer's Case Studies

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Bonanza Draw - Aer Lingus AerClub

Aer Lingus ran a campaign during times of COVID to raise awareness about their eStore to disengaged members.

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5th Anniversary - Aer Lingus AerClub

AerClub was celebrating it`s 5th anniversary utalizing gamification to surprise and delight all their members in their three key markets.

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September Sale Saga - Aer Lingus

Campaign ran during the month of September to support Aer Lingus to create sales uplift during their annual sale period.

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Mega Rewards Giveaway - Redtag

Redtag aimed to reinforce brand values and benefits by using under-utilized email marketing to test gamification and enhance customer profiles.

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Etihad Conscious Choices

Etihad launched the first eco-friendly gamification campaign to educate and motivate guests to make sustainable choices in the air and at home.

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Saga Club Campaign - Icelandair

Icelandair wanted to educate Saga Club members on broader point usage and enlisted us to use gamification to gather data on flight activity and plans.

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New Member Aquisition - LATAM

To drive new member acquisition, LATAM wanted to give new member sign-ups a head start in their mile balance through use of gamification.

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Festival De Millas - LATAM

LATAM sought to increase engagement with their members during the post-COVID recovery period.

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Festival LATAM Pass - LATAM

LATAM Airlines wanted to increase engagement and visibility of their brand partners to their members.

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Saga Club - Icelandair

Icelandair enlisted us to gamify how Saga Club members could use points beyond flights and gather data on their travel plans.

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Wanting To Learn More?

Connect with us and explore the possibility of puttingWayfarer’s powerful engagement platform to work.We can help you! Schedule a meeting here:

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